Privacy policy

Last updated: 10 June 2026

Zayé operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Zayé is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details: including your name, address, billing address, shipping address, phone number, and email address.

Financial information: including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.

Account information: including your username, password, security questions, preferences and settings.

Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.

Communications with us: including the information you include in communications with us, for example when sending a customer support inquiry.

Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

Automatically through the Services: including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

From our partners or other third parties.

Cookies and Tracking Tools

We use cookies and similar tracking technologies to improve your experience on our website and to deliver relevant advertisements. The tools we use include Google Analytics and Google Ads. These tools collect information about your use of the website, including which pages you visit and how you interact with our content.

You can manage your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing and improving the Services: to process your payments, fulfil your orders, manage your account, arrange shipping, handle returns and exchanges, and create a personalised shopping experience.

Marketing and advertising: to send marketing, advertising and promotional communications by email, text message or post, and to show you relevant online advertisements based on your activity on the Services.

Security and fraud prevention: to authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity.

Communicating with you: to provide customer support, respond to your enquiries, and maintain our business relationship with you.

Legal reasons: to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

With Shopify, vendors and other third parties who perform services on our behalf, including payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

With business and marketing partners to provide personalised advertising based on your online activity.

When you request or consent to disclosure, for example through the use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, or to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. You can learn more about how Shopify uses your personal information at Shopify's Consumer Privacy Policy. You can exercise your rights in relation to Shopify's processing via Shopify's Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of those websites and recommend that you review their privacy and security policies before engaging with them.

Children's Data

The Services are not intended for use by children under the age of 18. We do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us so we can delete it.

Security and Retention of Your Information

We apply reasonable security measures to protect your personal information. Please be aware that no security system is completely impenetrable and we cannot guarantee absolute security. We recommend that you do not share sensitive information through unsecured channels.

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, and resolve any disputes.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal information:

Right to access: you may request access to the personal information we hold about you.

Right to erasure: you may request that we delete your personal information.

Right to rectification: you may request that we correct inaccurate personal information.

Right to data portability: you may request a copy of your personal information in a structured, readable format.

Right to object and restrict processing: you may ask us to stop or restrict our processing of your personal information for certain purposes.

Right to withdraw consent: where we process your personal information on the basis of consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

Managing communication preferences: you may unsubscribe from marketing emails at any time using the unsubscribe link in our emails. We may still send you non-marketing emails relating to your account or orders.

You may exercise any of these rights by contacting us using the contact details on our website.

Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance. You also have the right to lodge a complaint with the UK data protection authority:

Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, www.ico.org.uk

International Transfers

We may transfer, store and process your personal information outside the United Kingdom. Where we transfer your personal information out of the UK, we will rely on recognised transfer mechanisms such as the UK's International Data Transfer Agreement or equivalent safeguards, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this website and update the date at the top of this document.